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Maturity Path Assessment Background
The Maturity Path Assessment assumes your customers
are a key driver for your business. You should
have conducted segmentation of your customer/market
base and have target growth segments identified.
Target segments are where the Internet can be
used to build relationships and communication
channels that create mutual value. It is this
relationship and value that is the basis for the
metric we call a Maturity Assessment.
How to use the Maturity Path Assessment
To gain maximum value from the Maturity Path Assessment
you should:
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Develop a long
term vision of what a successful on-line
presence would be for your organization
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Benchmark your on
line presence by testing your Web Maturity
now |
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Establish a target
score which would represent the level of excellence
you wish to achieve for each Stage of Maturity
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Reassess improvement
programs periodically |
Maturity Path
Self Assessment
The Maturity Path Assessment consists of five
steps of web maturity. Stage one involves establishment
of an on-line presence. Stage five is a state
of seamless communication with your market/customer
base.
Each Stage in the
Maturity Path asks you to answer a series of questions
by ranking them on a scale of 0 (strongly disagree
with the statement) to 10 (strong agreement with
the statement). At the end of the assessment you will
be provided with a graphical comparison of your responses to
a database of respondents to the survey.
Once a benchmark
assessment is established you can reassess yourself
periodically to evaluate improvement program effectiveness.
Even if you have
a web presence today you should still evaluate
each stage of Maturity. Consideration should be
given to improving assessment values for earlier
Stages of the Maturity Path before focusing on
more advanced Stages. New Millennium has developed
a checklist of activities that will help you develop
improvement activities for each Stage of Maturity.
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© 2000, New Millennium Associates, All
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